m”30 x 30 Visual Branding In Trash”, 2013

Video No.1: Do Singaporeans know what they use everyday?
Video No.2: Do Singaporeans know these common items?

 Social evolution refers to the shifting perceptions and behaviours within culture and society. This change is driven mainly by the economy and technology. The effects of social evolution in the 21st century are apparent through the design application of our everyday goods. The dependence on visual aesthetic is inevitable and necessary for products being produced in the market today. With the advancement of technology and a fast-p aced lifestyle, products are shaped to influence and mimic the general consumer’s needs, especially in terms of convenience and cost-effectiveness of material expenses for production. These factors encourage an increase in consumerism, which inadvertently would result in more trash. Does this increase in consumption reflect a better design appreciation and understanding of the product being consumed? This social experiment aims to examine and reflect the degrees and limits of design appreciation in the disposed everyday goods that Singaporeans consume.